Gisele Bundchen is white hot at UN Environment Awards
This is certainly an effective way of drawing attention to a good cause.
Mission accomplished - no one could take their eyes off the stunning Brazilian as she played up to the cameras in a tight-fitting white dress that showed off her supermodel figure to perfection.
’I’m the highest-earning model in the world!’ Gisele Bundchen was in great spirits at the UN Premier Global Environmental Awards in New York
The 30-year-old’s body-hugging white frock from Victoria Beckham’s AW11 collection showed off her flat stomach and toned legs.
It’s the second time in a week that Bundchen has chosen a dress by Beckham, who tweeted after seeing the pictures that it was ’a dream come true’ to see Gisele in her design.
Gisele posed with Mexican president Felipe Calderon at the event where they announced the WED Challenge she is fronting with actor Don Cheadle.
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Kristin Cavallari soaks up the sun in a barely blue bikini- - Stacey Solomon enjoyingshowering up to the jungle stereotype of bathing semi naked in a skimpy bikini- - Eva Longoria showering her amazing taned and toned body on the boat in St Tropez- - Lucy Mecklenburgh strips off and suds up in the sunshine- - Christina Hendricks shows off her curves as a naked scenes filmed before she was famous- - Is that you Eva Mendes? Eva Mendes swaps her smouldering sex appeal for a modest look plain smock dress and frumpy cardigan- - January Jones smoulders in raunchy new photo shoot- - The Only Way Is Essex star Lucy Mecklenburgh shows ex Mark Wright what he’s missing in sexy photoshoot- - Audrina Patridge enjoys beach break in teeny-weeny purple bikini that fails to flatter her unusual cleavage- - Cheeky Fergie rocks out with Slash in tiny denim hot pants
The two celebrities are using their star power to go head to head in the challenge to see who can rally the most people to make more sustainable choices in their day to day lives.
The 30-year-old’s Victoria Beckham AW11 white dress clung in all the right places
The competition will run up until World Environment Day on June 5 with participants choosing to join Team Don or Team Gisele.
For every environmentally-friendly decision made by participants, such as riding a bike to work or using reusable shopping bags, Gisele has promised to plant a tree.
Perhaps aware of his opponent Gisele’s particular powers of persuasion, Hotel Rwanda star Cheadle, 46, has pledged to plant two trees for every green activity.
The pair have already started exchanging friendly taunts over Twitter as the challenge kicks off.
Ambassador, Gisele Bundchen posed with Mexican President Felipe Calderon to kick off the World Environment Day challenge which sees her go head to head with Don Cheadle
The former Victoria’s Secret Angel wrote: ’That’s right @IamDonCheadle, one of us is going to plant a new Forest. The big winner is the world. The Challenge is on.
She added: ’How are you? Does everyone know about our WED Challenge? I bet I’m going to win lol!!’
Don didn’t take her taunts sitting down. He retorted: ’What’s up, Gisele? Don’t tell me you’re chickening out!’
Don, who also starred in the Ocean’s Eleven film franchise, has his work cut out for him going head to head with Bundchen.
Star power, Gisele Bundchen was recently names by Forbes magazine as the world’s highest earning model for the seventh year running
The supermodel is a powerhouse, recently named as the world’s highest earning model by Forbes magazine.
She has topped the list since 2004, but this year managed to increase her income by $20m to earn a cool $45m.
Proof of Gisele’s star status enhancing came after sales of Pantene shampoo went up by 40 per cent in Latin America after she became the face of the brand in March 2010.
German model Heidi Klum came in second place with $20m while British model Kate Moss was third with $13.5m earnings.
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